TikTok is introducing a new feature that enables them to reduce the volume of AI-made media appearing in their feeds. This step comes as the platform announced that it currently hosts in excess of 1 billion AI videos.
Trial and Implementation
The update is undergoing trials over the next few weeks before a full-scale release. This development comes amid a increase in content created by AI, driven by new content generation software.
AI Proliferation Online
It has been noted that approximately 10% of the fastest-growing channels on another major platform primarily display content made by AI. A large amount of this content is considered mass-produced AI material, a term for inferior, bulk-generated content that is often absurd or dreamlike.
“We know from our community that many people like content produced via AI tools, from digital art to informative clips, and we want to offer the community the power to see more or less of that, based on their own choices,” said a spokesperson.
Scale of AI Content
The platform shared that there are now 1.3 billion videos on its app tagged as artificially created. In total, over 100 mn media items are submitted to the app every day, making AI content a minor portion of its overall inventory.
User Control Features
Users will be in a position to limit or boost the amount of AI-generated videos they view by using the content preference feature in the platform and picking the AI content topic. Other topics that are already be modified under the tool include current affairs, clothing, aesthetics, and choreography.
Content Labeling and Policies
Its rules require content makers to identify lifelike AI-made content, and it forbids malicious deepfakes of public figures or emergencies. Any realistic artificial content that is not labeled can be removed under its community policies.
Furthermore, the app will henceforth add an “AI-made” watermark to content produced via its own AI tools, or flagged by an cross-platform project for spotting AI-generated material. This step is aimed to help prevent users from attempting to circumvent the labeling process.
Responsible AI Funding
The platform is also establishing a $2m AI literacy fund for specialists and institutions to develop educational content about responsible artificial intelligence. This initiative will assist non-profit groups dedicated to training computer science.
Moderation Strategy
TikTok has justified its content review process, following debate over intentions to make redundant a large number of safety staff in Britain. TikTok is expected to reduce a significant number of roles in its user protection division in London, with worker representatives and internet security professionals raising concerns that people are being substituted by AI moderation.
A company official explained that staff-based oversight would still have a role, but AI can shield workers by removing the most harmful content before it gets reviewed by people. The platform announced a significant reduction in shocking and graphic content seen by safety staff over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to integrate staff and AI to ensure user safety,” she said. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to limit contact with harmful content as quickly as possible, which is why a significant AI assistance is making a difference operate efficiently.”
